R&A

Just Swing

Girl & Bear was briefed to design the visual identity for the R&A’s Just Swing Golf Club. This vibrant new brand was created to engage a wider, younger audience by capturing the game’s joy and energy in a fresh way. We developed the identity and created playful illustrations to add depth and energy, reinforcing the joyful tone and making the world of golf feel more fun, inclusive, and accessible for a broader audience.

Hands holding golf stick
Golf ball illustration
Collage of various posters
Just Swing: rotating logo
Magazine on grass
Game screenshot
Game screenshot
Game screenshot
Game screenshot
Game screenshot
Game screenshot
Game screenshot
Game screenshot
Branded cap
Branded t-shirt
Animated GIF: Swing wonky
Animated GIF: Swing weird
Animated GIF: Swing bold