Scratchcard-igan

MISSING QUOTES AND RESULTS IN LAYOUT DECK

The world’s first winnable, wearable scratchcard!

To celebrate the festive Scratchcards launch, we helped The National Lottery create the ScratchCard-igan: the world’s first winnable, wearable scratchcard. Inspired by the Christmas Scratchcards’ bold design, the festive cardigan was interactive, using brushable sequins that changed when stroked, mimicking the satisfying action of scratching a card. Importantly, one in four ScratchCard-igans were winners of a real prize. This playful, unexpected launch was exclusive to selected newsagents and featured a hero moment with Tom Daley, successfully blurring the line between fashion, play, and possibility.