That’s So Primark

In 2023, Primark launched its first brand campaign in Germany, “Ganz schön Primark,” to redefine perceptions. Girl&Bear helped secure the global branding partnership and then brought the “Love The Feeling” platform to life. We expanded the visual identity, developing the distinctive “Primark Portal,” a dynamic graphic device for framing products.

The campaign featured playful animations and vibrant visuals to enhance fashion appeal. Our design translated seamlessly across OOH, social media, and in-store environments, all supported by detailed campaign guidelines.