Here for humanity

The British Red Cross works to alleviate human suffering in 192 countries, but not everyone fully understands the scope of their work. We were briefed to address this, resulting in the new campaign, “Here for Humanity.”

The campaign uses three authentic films, built from the BRC’s archive and news footage, to depict the charity’s incredible work—from conflict support in Ukraine to disaster relief in Türkiye, Syria, and the UK. We used the Red Cross logo on responders’ uniforms as a visual hook to underscore that they are literally ‘HERE’ in every scene.