Bring The Wave

Our partnership with White Claw focused on evolving the brand by refining its distinctive qualities. We established strong design principles for a more modern, confident, and cohesive Brand World, which included a logo refinement and the development of a custom, ownable typeface. This created a flexible visual system with a clear architecture and global automation for consistency.

Beyond packaging, we helped White Claw become a lifestyle icon by launching it further into culture, including developing the Shore Club experiential platform and launching a bespoke fashion line.