The one where we brought a new wave of optimism to the world


The Brief

White Claw tasked us to champion the brand's pure optimistic outlook and celebrate those who seek opportunity in a world filled with potential.

bring the wave


the how

We worked with White Claw to make its breakthrough new film, showing beachgoers running at the sight of ominous storm clouds – a metaphor for the many challenges people face on a day-to-day basis, and how they rise above, finding opportunity where others don’t. 

Appearing on-screens across TV and social, the spot also includes original music from American-born, jazz musician Melody Gardot and is directed by award-winning London-based director Sam Brown. 



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Artwork Artwork
Design Design
Film Film
Social & Content Social & Content
Sound Design, Recording & Mixing Sound Design, Recording & Mixing