The one where we brought a new wave of optimism to the world

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The Brief

White Claw tasked us to champion the brand's pure optimistic outlook and celebrate those who seek opportunity in a world filled with potential.

bring the wave

THE WORK

the how

We worked with White Claw to make its breakthrough new film, showing beachgoers running at the sight of ominous storm clouds – a metaphor for the many challenges people face on a day-to-day basis, and how they rise above, finding opportunity where others don’t. 

Appearing on-screens across TV and social, the spot also includes original music from American-born, jazz musician Melody Gardot and is directed by award-winning London-based director Sam Brown. 

 

Capabilities

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Artwork Artwork
Design Design
Film Film
Social & Content Social & Content
Sound Design, Recording & Mixing Sound Design, Recording & Mixing