White Claw tasked us to champion the brand's pure optimistic outlook and celebrate those who seek opportunity in a world filled with potential.
We worked with White Claw to make its breakthrough new film, showing beachgoers running at the sight of ominous storm clouds – a metaphor for the many challenges people face on a day-to-day basis, and how they rise above, finding opportunity where others don’t.
Appearing on-screens across TV and social, the spot also includes original music from American-born, jazz musician Melody Gardot and is directed by award-winning London-based director Sam Brown.
Artwork
Design
Film
Social & Content
Sound Design, Recording & Mixing
