Virgin Media O2 tasked us to create an integrated campaign to announce the launch of its first ever joint proposition across the UK.
We intentionally shot the film to produce a performance which is disruptive, dynamic and littered with unique transformations and camera angles as viewers watch how Volt transforms lives from good to great.
The distinctive Volt energy bolt is used across every touchpoint of the campaign, sweeping across large format digital placements in OOH across the UK, with a special 3D extravaganza at the world famous Piccadilly Lights – the largest advertising display in Europe.
Artwork
Film
Photography
Post Production & VFX
Social & Content
Sound Design, Recording & Mixing
