The one where we coupled up with Love Island


The brief

O2 tasked us to remind Love Island fans that they are now the only major network that does not charge its customers to roam in Europe up to 25GB.

o2 x love island

the work

the how

O2 worked with makers, Girl&Bear, to bring magic to the new fully integrated campaign, which launched with a 10″ TV ad and social media content, going live across O2 social channels. This was followed by the creative rolling out on BVOD and Display alongside exclusive content on Love Island’s website and app, promotional materials in O2 stores and merchandise.


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