O2 tasked us to remind Love Island fans that they are now the only major network that does not charge its customers to roam in Europe up to 25GB.
O2 worked with makers, Girl&Bear, to bring magic to the new fully integrated campaign, which launched with a 10″ TV ad and social media content, going live across O2 social channels. This was followed by the creative rolling out on BVOD and Display alongside exclusive content on Love Island’s website and app, promotional materials in O2 stores and merchandise.
Animation
CGI
Film
Social & Content
