The one where we got the whole country yodelling


The Brief

Domino’s had created a new function in their app to help people get together and group order. But they needed our help to make sure the target market couldn’t miss it.

Domino's - hero



Alongside the unmistakable yodelling that featured in the TV spot, we filled every channel where we knew we could create impact amongst our audience. We wrapped a building in Manchester with the yodel, recruited graffiti artists in Sheffield to create beautiful murals, we gamified the yodel in Snapchat, and we made LOTS of TikToks.

The results

20% in value of every single order on the app.



Domino's - image of OOH billboard
Yodel - OOH
Yodel - OOH
Domino's - image of OOH billboard
Artwork Artwork
Digital Comms Digital Comms
Film Film
Marketing Automation Marketing Automation
Photography Photography
Post Production & VFX Post Production & VFX
Sound Design, Recording & Mixing Sound Design, Recording & Mixing