The one where we told people how NOT to eat Creme Eggs


The Brief

Cadbury tasked us to create an Easter campaign with a modern twist by challenging people’s ability to resist eating Creme Eggs.

how do you not eat yours?

The work

the HOW

We were the makers behind the disruptive, integrated campaign which launched with two 30” films, both showcasing everyday situations where Cadbury Creme Egg fans typically like to enjoy their chocolate treat. 

The campaign ‘How do you NOT eat yours’ ran in the UK and ROI from 5th January until Easter across VOD, social (Instagram, Twitter, Snapchat), YouTube, radio, DOOH, OOH, retail and partnerships.


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Artwork Artwork
Film Film
Social & Content Social & Content
Sound Design, Recording & Mixing Sound Design, Recording & Mixing