The one where we raised money with kindness

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The Brief

The nation went into lockdown and the British Red Cross wanted to play its part, so we jumped into action to create a fully integrated suite of assets.

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KINDNESS WILL KEEP US TOGETHER

THE WORK

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THE HOW

Taking over the iconic screens in Piccadilly Circus is no easy feat which is why we recruited 11 of the most unique artists in the country including Anthony Burrill, Rose Blake and Supermundane. Each produced a unique artwork which were then used across a range of limited edition merchandise and were sold in an online shop. We then developed and built the final piece of the campaign, which thanked the nation for the estimated 43 million acts of kindness and projected these across the enigmatic screens in Piccadilly Circus.

The results

77.8% of adults reached. 385m impressions. £685,000 raised in donations. 8 makers.

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Capabilities

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Film Film
Social & Content Social & Content